Responsibilities for the Vice President of Marketing

• Consistently evaluate and enhance Marketing Playbooks to elevate execution and outcomes
• Strategically allocate resources – budget and human capital – to successfully carry out integrations
• Draft and execute company communications
• Take a “roll up your sleeves” approach to supporting internal and external partners with execution
• Develop lead-generating marketing plans to support each market or acquisition, as needed, to reach revenue targets
• Partner with Sales department to maximize marketing leads
• Oversee digital marketing partner(s) to maximize retainer and budget
• Generate and evaluate reporting and propose strategy adjustments, where needed
• Thoughtfully evaluate and execute appropriate brand strategy for platform and acquisitions, inclusive of branding, timing, communication and marketing approach
• Oversee creative design to ensure it remains on brand for the company and its subsidiaries
• Develop social media strategy and oversee execution
• Ensure all entities are a positive reflection of the brand, including but not limited to online listings, website, social media
• Onboard, train and manage Marketing team members and vendors
• Create a positive, organized and high-standard environment
• Report on behalf of platform marketing to the Board of Directors
• Actively participate in meetings and contribute valuable strategies and insights as the Marketing leader
• Set quarterly and annual goals for the department
• Forecast hiring needs for the Marketing department
• Ensure our marketing approach and decisions reflect our mission of looking out for the people in our communities – employees first, customers always
• Partner with HR leader to develop culture-driving programs and strategies, including events, award programs and more